Top 5 reasons why digital marketing is important for your business in 2023


Before starting out, let me ask you some questions

  1. When you look for information related to a product or service on Google search, only some specific pages come up on the result page?
  2. Why some Social media pages have a substantial following and engaging content and others are struggling?
  3. Why do people check Emails from a specific brand while others go unnoticed?

Have you noticed some similarities in these points? All of this is part of effective digital marketing.

As of January 2023, there were 5.16 billion internet users. With the number of internet users increasing day by day, it's important to include digital marketing in your marketing strategy to reach out to the audience at the right place, i.e., the internet. 

Keep reading to learn more about digital marketing and why it is important to implement an effective digital marketing strategy to grow your business online.

5 reasons why digital marketing is important for your business

We have already talked about how internet revolution has changed how businesses work, it has also changed how businesses are doing marketing. Check out these points on why digital marketing is important for your business.

1.Affordability: Traditional marketing generates 50% fewer interactions than digital marketing With the help of digital marketing, businesses can create and distribute marketing campaigns through social media, email, and other online channels at a much lower cost.

2.Better ROI: The ROI (Return on Investment) for digital marketing is much higher than traditional marketing methods. SEO has an average ROI of 22:1, while email marketing has an average ROI of 42:1.

3.Build good relationship: Digital marketing generates 50% more engagement than traditional marketing. With social media, businesses can interact with their customers directly, respond to their feedback and queries, and keep them updated about new products and services.

4.Mobile Accessibility: Number of global smartphone users are about 6.8 billion. Businesses can reach their customers through mobile-friendly websites, apps, and social media channels, making it easier for customers to access their products and services on-the-go.

5.Tracking: One of the most significant advantages of digital marketing is the ability to track and measure campaign performance in real-time. In fact, analytics is a top priority for as many as 38% marketers.

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